Friday, May 8 – May 9
Nashville Convention Center · Brooklyn, NY
Friday, May 8
Opening Keynote: What the Best PMs Actually Do
Claire Wu
1:00 PM – 1:45 PM
A research-backed look at the behaviors that separate exceptional product managers from average ones — not the frameworks they use, but how they think, communicate, and make decisions under uncertainty. Drawing on interviews with 200+ PMs across 80 companies.
AI-Assisted Discovery: From Feature Factory to Insight Engine
Noah Kim
2:00 PM – 2:50 PM
How modern teams are using AI to compress the discovery cycle — synthesizing user research at scale, generating hypothesis trees from support tickets, and identifying patterns humans miss in behavioral data. Includes a live demo of an AI-assisted research workflow.
Designing for Accessibility from Day One
Sara Okafor
2:00 PM – 2:50 PM
Accessibility retrofits are expensive. This session makes the case — with hard numbers — for building inclusive by default. Covers WCAG 2.2 requirements, the business value of accessible design, and a practical checklist you can start using tomorrow.
Metrics That Lie: Choosing What Actually Matters
Aisha Mensah
3:00 PM – 3:50 PM
Every team tracks DAUs, conversion rate, and NPS. Most of them are being misled by at least one of those metrics. This session breaks down the failure modes of common product metrics, how to diagnose vanity metrics in your own stack, and a framework for finding your real north star.
Prototyping for Skeptics
Daniel Reyes
3:00 PM – 3:50 PM
How to use low-fidelity prototypes to kill bad ideas early and build conviction for good ones — even when stakeholders push for shipping instead of learning. Includes practical tips for running prototype reviews that change minds and Figma techniques for building fast.
From Zero to One: Building Without a Roadmap
Claire Wu
5:00 PM – 5:50 PM
The phase before product-market fit is different in every way — different skills, different metrics, different failure modes. Claire shares what she learned building three 0-to-1 products (two that failed, one that became a $400M business) and the specific practices that made the difference.
Growth Loops vs. Funnels: Rethinking Retention
Aisha Mensah
5:00 PM – 5:50 PM
The funnel model optimizes for acquisition. Growth loops optimize for compounding. This session explains the difference with real examples, shows how to identify and instrument loops in your product, and makes the case for why loop-centric thinking outperforms funnel-centric thinking at scale.
Panel: What Failed Products Teach Us
Claire Wu, Noah Kim, Daniel Reyes
6:00 PM – 6:50 PM
Four product leaders take turns sharing their most instructive failures — not the kind that look humble in hindsight, but the messy, expensive kind. Followed by a structured Q&A on how to build an org culture where failure is genuinely useful.
The AI PM: What Changes, What Stays the Same
Noah Kim
7:00 PM – 7:50 PM
AI is changing what PMs need to know, how they prioritize, and how they communicate. But some things haven't changed at all. A clear-eyed look at what skills to double down on, what to build fluency in, and what to stop worrying about.
Closing Keynote: Building for the Edge — Products in Emerging Markets
Daniel Reyes
8:00 PM – 8:45 PM
A challenge to the default assumptions baked into most product thinking — reliability, bandwidth, purchasing power, device capabilities, trust. Daniel shares what two years building consumer products in West Africa taught him about what good product design really means.